On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Focus Business Development, Inc. | Richmond, VA

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Why Sales People Fail and What to do about it!

Executive Workshop - Thursday, February 25th 8-9:30am 

This Complimentary Workshop is designed for CEOs, VPs of Sales, Directors of Sales, Business Owners and Presidents, to discuss the tools and techniques that are working in today’s virtual business environment. 

Register Here

2020 was an interesting sales year – Some businesses saw increased demand and performance, others struggled to fill the pipeline and even hold on to what they had.

Both groups are faced with very different, but similar questions: How do we maintain and capitalize on the level of demand and performance? What happens when the demand fades and the orders stop coming in? or How will we shift our sales strategy and skills to capture market share? What do we need to do More, Better, Different as a sales team to be successful?


Attend this session if you can relate to one or more of the following:

  • Frustrated with making the transition from face to face to virtual selling
  • Not satisfied with sales results and the growth of new business   
  • Concerned with the lack of sales structure and culture
  • Worried about experienced reps burning out
  • Unsure how to effectively motivate and develop reps

You will learn:

  • Ways to deal with the games prospects play
  • A proven systematic approach to sales and prospecting
  • Top 10 Sales Behaviors
  • Why Salespeople Fail and what you can do about it

The Workshop will be delivered in a Hybrid format: Participants can attend with limited live in-person seating, or live virtually through Zoom!