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Focus Business Development, Inc. | Richmond, VA

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Business Consulting, Training and Coaching

A systematic approach to success for teams and individuals, regardless of industry and organization size.



See What Our Clients Say...

"Before our organization employed the services of Sandler our team had a hard time bringing the deal to a close. A lot of proposals out and the project would get stalled. We also had a lot of turnover in the sales organization because there were not any systems in place to determine the best hiring practices. Hires were done on “gut feeling” and not a well thought out recruiting, interviewing and on boarding process. By employing a total recruiting and development system we have seen retention go from 10% to over 80% over 5 year period. Sales have gone from $1 million a year to over 7 million per year."

- Pete H., Sales Manager - Healthcare Industry

Who We Are

Our Team is made up of seasoned sales and management thought leaders, keynote speakers, consultants and trainers. Our Mission at Focus Business Development is to provide leaders, teams and individuals with the innovative processes, tools, and training reinforcement to positively impact the success of all team members and the entire organization.



NEW OFFERING: Accelerated Emerging Leaders Program

How are you developing the future leaders of your business?

This Program is designed for professionals that have the responsibility to lead, manage and coach people at any level or department within a company who want to get to the next level.

New Session starts Thursday, November 3rd

Hybrid/Virtual Sales Foundations Training Starting November 3rd

In the spirit of thriving in a socially distanced world, we’ve pivoted our Sandler Sales Foundations training program to a Hybrid format: Participants can attend live in-person, or live virtually through Zoom! The program consists of one weekly - 2hr virtual training class delivered over five weeks. 

Sandler Training content is tremendously valuable in any environment, however specific attention will be given to strategies and techniques for selling virtually and on the telephone as this is the new reality for the foreseeable future.

Customer Service Training - Skills & Tools for Frontline Professionals

Unlock your Customer Service Teams' potential by equipping them to handle:

  • the stress of delivering bad news due to supply chain delays & labor shortages
  • frustrations of difficult customers & situations
  • concerns with Internal & External communication breakdowns
  • the importance of customer retention & growth

This Program is designed for customer-facing, Frontline Team Members like: Customer Service Providers, Technicians, Project Mangers, Account Managers & Operations...

New Date Coming Soon 

Executive Briefing: Why Sales People Fail - New Date Coming Soon

The world of sales is constantly evolving. Join us to discuss the tools and techniques that are working in today’s business environment.


Executive Briefing: Why do Sales Teams Not Meet Expectations - New Date Coming Soon

Sales management is one of the toughest jobs in an organization. Discover strategies and tactics to help your people grow personally and professionally while achieving goals!


Come Crash a Class to see if we're a fit for you.

We offer a variety of different training programs at our Richmond training center. On select days, we invite guests to sit in or join us virtually for our renowned Sales Mastery or Strategic Leadership & Management training programs.


Strategic Customer Care

Customer & Client Support

Hybrid/Virtual Sales Foundations Training

New session starts September 8th

Strategic Leadership & Management Program

Meets Every 3rd Tuesday of the Month 9am - 12pm

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to
comment on our posts and to pass them on to your colleagues.

Sandler Bookstore

The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.

Register for a complimentary, annual access pass to Sandler Training's E-Learning Library

In this special offer, you'll have unlimited access to Sandler’s Education Learning Library (SELL) for one full year. With hundreds of audio, video, and downloadable resources, get to know Sandler’s best tips and success principles.

Create your FREE account

Get to Know Us!

"We're a reinforcement company. Most training doesn't work because it never gets applied, it never becomes habit." - Patrick Carroll