On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Focus Business Development, Inc. | Richmond, VA

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Sales Foundations Virtual Training

A Sales Mastery Quick-Start Program

These are unprecedented and uncertain times for our country and economy, but given what history tells us, we are at our best with our backs against the wall and Americans will figure out a way to survive and thrive. The way we sell, and conduct business is changing rapidly. Are you ready to learn, grow and change? Or will you risk being left behind, finding yourself comfortable for a world that no longer exists?

Patrick Carroll, Mike Carroll and Leon Brownlee have over 75 years of combined leadership, management and sales experience. Serving organizations as Sandler Trainers for a combined 35 years. During that time, we have trained thousands of sales professionals in foundational and advanced selling skills.

Since 1999, Focus Business Development powered by Sandler Training has assisted clients through a number of volatile economic times. History has proven that in a crisis, implementing the Behaviors, Attitudes, and Techniques we teach our clients allows them to stay in a growth mentality instead of slipping into a bunker mentality.

In the spirit of thriving in the days of social distancing, we’ve pivoted our Sandler Sales Foundations training program to a Hybrid format: Participants can attend live in-person with limited seating, or live virtually through Zoom! The program consists of one weekly - 2hr virtual training class delivered over four weeks. to a live online classroom. 

Sandler Training content is tremendously valuable in any environment, however specific attention will be given to strategies and techniques for selling virtually and on the telephone as this is the new reality for the foreseeable future.

Program Details

Class will be held on Thursdays from 11am-1pm. If you decide to attend virtually, the training will be delivered and recorded in a Zoom Meeting. All participants will be required to have their video on to ensure engagement. Also, virtual breakout rooms are utilized to give space for role-play and application discussions. At the conclusion of the program, each attendee will have the option to pursue on-going reinforcement training and coaching in Sales Mastery.Training will be delivered and recorded in a Zoom Meeting.


Program Dates

May 27th, June 3rd, 10th & 17th


Program Outline

Session 1 - May 27th:

• Why Have a System - Who is Leading the Dance
• Behavior, Attitude and Technique - Three Elements of Success
• Bonding & Rapport - Building Relationships with a Plan

Session 2 - June 3rd:

•Up-Front Contracts - Managing Expectations, Setting Agendas

Session 3 - June 10th:

• 30 Second Commercial - Starting the Pain Conversation/Prospecting
• Budget - Identifying the Prospect's Budget Expectations
• Decision - Identifying the Prospect's Decision Making Process

Session 4 - June 17th:

• Closing the Sale
• DISC Model Application - Adjusting our style to the prospect's style
• Digital Prospecting





$1500 per student – Includes:

· Four – 2 Hour Training Sessions

· Two – 30 Minute Individual Coaching Sessions

· DISC Sales Behavioral Assessment

· Workbook, 1-Year Access to SandlerOnline

o Foundations and Sales Resources – Your full year’s access to Sandler Online provides more than 2,000 hours of reinforcement video, as well as workbooks and exercises to increase your ability to execute.

Access is limited, if you are ready to enroll or have questions please fill out the form below and we will contact you to answer each other's questions to determine if this program is the right fit for you.

Complete the Form Below

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