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On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Focus Business Development, Inc. | Richmond, VA
 

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The Sandler Selling System Methodology

Efficiency, Effectiveness and Accountability

Sandler's training objectives are for you to learn how to:

  • restructure business development efforts around a set of relevant and measurable benchmarks;
  • implement within a framework of activity that allows you to quickly determine the quality of an opportunity; and,
  • decide where and with whom to invest your time to obtain the largest and quickest return on your investment.

Do you know how to avoid the three biggest sales mistakes you should never make?


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STAGE ONE
OF THE SALES PROCESS

Creating and sustaining a comfortable atmosphere in which to do business is your responsibility.  

  • Develop a rapport with prospects.  

  • Have a sincere desire to help them solve problems, face challenges, or achieve goals.

  • Control the selling process by establishing up-front agreements with your prospects about the progression of the selling process, and who will be responsible for what.

Stage Two of the Sales Process

Always be qualifying. 

  • Concentrate first on the degree of fit between what you have to offer and the prospect’s problem, challenge, or goal.
  • Determine if the prospect is willing and able to commit the necessary resources to acquire and use the product or service you will eventually propose.
  • Before you begin working on solutions and presentations, determine exactly how your offer will be judged—and by whom.

Stage Three of the Sales Process

The objective of “closing” is to obtain a “yes” or “no” buying decision (or a decision to move to the next step in a multi-step decision process).

  • Closing activities only take place with prospects who have “survived” the qualifying stage and have agreed to make a decision at the conclusion of a presentation.
  • Presentations should focus only on the pains uncovered earlier in the process—nothing more; nothing less.
  • Post-Sell activities will “lock up” the sale and facilitate the transition of the relationship from buyer-seller to partners working toward a common goal of delivery.

The Definitive Path to
Sales Mastery

Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step of the training process as participants progress from competent to proficient.

Sandler's training consistently results in salespeople who:

  • Qualify stringently and close easily.
  • Control the development process and keep it moving forward.
  • Remove prospect stalls and objections from the selling landscape.
  • Efficiently identify and engage new prospects.
  • Eliminate eleventh-hour negotiations or demands for concessions.
  • Avoid making presentations to people who can't make the required investment or a buying decision.

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to
comment on our posts and to pass them on to your colleagues.

Core Principles of the Sandler Methodology

  • TRANSLATE

    Sandler translates the new attitudes and skills into defined and measurable actions that bring about successful sustainable results.

  • TRANSFORM

    Sandler transforms salespeople’s attitudes (and corresponding beliefs, judgments, and actions) to more fully support the outcomes needed to achieve corporate, department, and personal goals.

  • TRAIN

    Sandler trains salespeople to competently and effectively navigate the sales arena in the most effective and efficient manner, using tested, proven, and up-to-date strategies and skills.

The Sandler Rules

An Amazon and Wall Street Journal best seller, these 49 unforgettable rules are the basis of Sandler’s unique sales training, and are frank, sometimes fun, and always easy to put to use. Also available in Spanish.

The Sandler Success Principles

Another Amazon best-selling sales book, which encompasses the "Attitude" material that supports the behaviors and techniques in the Amazon and Wall Street Journal best seller, The Sandler Rules. This is the perfect companion book!

In Our Client's Own Words

Thom Dammrich
President, National Marine Manufacturers' Association

"Sandler's transforming us from an order-taking, operational kind of focus, to the sales culture that we need in our organization in order to be successful.  

We could not have achieved those results without the tools that Sandler has provided."

Explore some of today's top-performing programs to see if we're a fit for you.