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Focus Business Development, Inc. | Richmond, VA
 

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The most important investment you can make in yourself...Think of yourself as a business: You, Inc. Develop a personal marketing plan to harness and manage the only constant in life...change.

The purpose of marketing is to help companies and individuals address and manage change. Companies plan their marketing strategies, unfortunately, many individuals Article cover imagehave no plan at all. Having a plan for managing the inevitable changes that life throws at us is critical.

When I ask the managers and leaders of organizations I coach and work with, “What are your people’s goals?”, I typically get a list of their professional goals centered around business initiatives like: Quotas, KPI’s, Promotions, continuing education requirements & so on. All vital aspects of helping your people and business grow. Then I ask them, “what about their personal goals, do you have a clear view of their vision and what's valuable to them?”, more often than not I get a list of excuses why they don’t have the clearest picture of what their people want to accomplish personally...

One of the biggest challenges with goal setting and reaching your desired level of success is determining your core values and vision. Values are beliefs and attitudes that form the foundation of our personal ethics. They help guide our actions, choices and our concept of success. Vision gives life meaning and purpose. What you see in life is what you get in return, so construct a Clarifying vision of your preferred future and plan the steps to make it come true.

For fulfillment in our life and professional careers we must be in tune to the most important values in our life. Not being conscious of our values will lead to personal tension and gaps in performance goals. Strong awareness of our values gives us the ability to make insightful and satisfying career decisions.

The value systems between employees and employers...must be compatible in order to form a "perfect job" - Sal Divita

In other words, the alignment of one's personal goals and professional goals is necessary for sustainable growth and success...

Businesses express their vision and values in mission statements to guide the development of operational plans. They set the road map for what the company will do and how it will be accomplished. The necessary objectives, strategies & tactics. Every organization or person has a mission or purpose, although the majority of the population may not have written down their mission statement, or systematically developed a strategy to execute their vision. Much like Businesses, individuals need a mission statement to guide what they want to be and how they will get there.

Your values and vision are the guiding principles in your mission statement. Goals and objectives are the specific results needed to stay focused to ensure that your values are preserved and that your visions are realized. Goal setting is the framework for making your vision a reality. Your vision influences the goals you set and the strategies you implement. Goals help outline problems, clarify opportunities and understand threats. They are the practical side, or the individual stepping stones of visions.

A personal mission statement and plan of action to accomplish your goals are not one off events. It's an on going journey that should be a quarterly & yearly exercise.

If you are looking for a forum to Establish your values, vision and dreams to Develop a Mission Statement for You, Inc. and a Plan of Action to accomplish your goals...check out our Goals For You, Inc. workshop!

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