Who We Are 

Innovative and effective training can put the sales professional a step ahead of the competition, and provide the path to attaining professional goals. Focus Business Development, a Licensee of Sandler TrainingSM, is committed to offering you that innovative and effective training through our powerful public and private in-house  training programs.

From our main training facility in Richmond, Virginia, we provide professional coaching and unique sales and sales management solutions to the challanges faced by salespeople, sales managers and other professionals who must build a client base for their services. 

We invite you to explore our site and learn about our programs.  We think you'll find that Sandler Selling System® is 180 degrees from traditional sales training - and we hope you'll take the first steps to finding out how it can work for you.

Quote The Sandler Selling System® methodology has made a very positive impact on changing the culture of my district sales force as well as our customers. They helped me customize a curriculum that was perfect for our industry in driving change. Quote

Mike Miles
District Manager
LENNOX Industries